Most reliable sportsbook on the market.

Huge range of betting markets.

Easy to handle website & mobile app.

Many promotions every month.

Average betting odds.

Lack of non-English betting markets.

William Hill was founded in 1934 and is one of the largest brands in the sports betting industry. The brand is attracting millions of customers from around the world and employs more than 16,000 people in nine countries. The main business of the company is the bookmaking sector. The retail and the online sports betting businesses make up for more than 90% of the company’s net revenue. Customers from Italy and Spain have exclusive access to licensed websites. The United States gambling market joined in by creating William Hill US in 2012 through the acquisition of three small sports book operators in Nevada and Delaware.

William Hill £30 Free Bet Offer

New customers signing up with William Hill can earn up to £30 in free bets. In order to claim this offer use our signup code C30 when registering an account through the link above. Afterwards, you need to bet a minimum of £10 on your first sports bet with odds of 1.50 or greater. Once you have placed the bet your account will be credited with your free bet. Don’t miss this great offer when signing up your new account!

Key Terms of the £30 Free Bet Offer

• Minimum stake: £10
• Minimum odds: 1.50
• Free bets paid as 3 X £10
• Free bets expire after 30 days

New Customers Only | 18+ | T&Cs Apply

How to Open an Account with William Hill

Our following step-by-step guide will show you how to easily set up your account within a few minutes and benefit from our fantastic £30 Free Bet Offer.

Step 1 – Start Registration Process

Please make sure to use our William Hill Sports sign-up link to start the free registration process. You will be redirected to the William Hill homepage, where you just need to click the ‘JOIN NOW’ button in the top right corner.

Step 2 – Enter Your Personal Details

On the following screen, you need to add your personal details like your country of residence, address, phone number, currency, etc.

Step 3 – Make Your First Deposit and Earn £30 in Free Bets

Once your account is created you can start to deposit money into your new William Hill account. Simply choose your preferred payment method, your currency, and follow the instructions on the screen to finish the deposit process. Make sure to use the code C30 in this step to become eligible for our £30 Free Bet Offer and all other benefits. New Customers Only | 18+ | T&Cs Apply

William Hill Sports Betting Markets

William Hill Betting Odds

Checking for the best odds is crucial when betting on sports. William Hill has fantastic odds on markets like greyhounds and horse racing, as well as on some of the major soccer leagues (especially the UK market). However, for certain markets, it is definitely a good idea to also check with competing bookmakers to find better odds.

Check our Odds Comparison Page where we provide you with an overview of the best odds for different events through different sportsbooks. You just need to check for your preferred sports event and we show you which sportsbooks currently offer the best odds.

William Hill Live Betting

William Hill has fantastic coverage for live betting. You will find almost all betting markets and can enjoy the full experience of in-game betting. William Hill also has a very user-friendly website, which makes it easy to navigate through all sections and markets to find the perfect event for you.

William Hill also offers live streaming, which will bring your live betting experience to a whole new level. You can watch your preferred team live on the screen and wait to place some profitable live bets.

Please take some time to also check out our Sports Live Betting page for more information and details about live streaming in general and the best live betting sportsbooks.

Bet Live at William Hill!

William Hill Live Streaming

If you are looking for some more action and entertainment, don’t look any further. William Hill offers Live Streaming coverage for several top matches in sports. You will find all the details about their offer and how to easily access all stream in our Sports Live Streaming section.

In our live streaming overview, you can find some more details and information about this topic. Live streaming brings the betting experience to a whole new level, especially for fans of live betting.

William Hill Payment Options

Compared to other sportsbooks, William Hill offers a lot of different payment options. Besides the major credit card and eWallets, you will also find some smaller/local payment options. The following table gives you a quick overview of the most important payment options and their fees and limits. You can find a full overview of all our partners on our Payment Methods Overview page.

William Hill Promotions

William Hill offers a lot of interesting and valuable promotions, which gives you the chance to maximize your winnings. Make sure to check our overview on a regular basis to not miss any additional value.

Special Promotions

• Get Money Back as Cash up to £10, if your horse finishes 2nd on selected races. 
• Get paid as a winner when your team scores first, even if they lose or draw.
• Daily In-Play Bet Boost for the US Open
• Biggest Bet Boost ever for acca bets with 3+ selections
• Extra Places on selected race meetings every week
• 3 Bet Boosts to use every day on horse racing
• 10% of your in-play losses back as a Free Bet on the ICC Cricket World Cup

About William Hill Sports

William Hill Plc is a United Kingdom-based sportsbook and is listed on the London Stock Exchange. The company is one of the oldest in the gaming industry, providing bookmaking, betting shops, and online gaming products. They currently have 16,000 employees in nine countries.

The company has headquarters in the United Kingdom and Australia, as well as an online business headquartered in Gibraltar. The marketing and customer service departments are situated in Israel, Bulgaria, and the Philippines.

William Hill Sports History

They were founded in 1934 as a postal/telephone betting service. After betting shops became legal in 1961 in the United Kingdom, they started to buy into betting shops and acquiring existing businesses. The acquisition became the main driver for the company’s growth during that time- the number of betting shops in the UK peaking at 14,750 in the ’70s.

After William Hill’s death, the company became part of the Sears Holding Group in 1971. It changed ownership again in 1988 after being bought by Grand Metropolitan, then by Brent Walker in 1989. At that time they had 1,800 betting shops and was the largest credit betting operation worldwide.

Another Change of Hands

After another change of hands to Nomura, who purchased William Hill for £700m from Brent Walker in 1997, they launched the online betting service in 1998. Additionally, an off-shore telephone betting service was introduced in 2000. William Hill was the first major sportsbook to offer a deduction-free betting service for UK-based customers via the internet. An online casino was launched soon after in 2001.

Expansion of the Business

Eventually, the company was listed on the London Stock Exchange on June 20, 2002, at an offer price of 225 pence per ordinary share. William Hill Sports continued to expand by purchasing the Brough Park Greyhound Stadium in 2003 and Stanley Leisure Plc’s retail bookmaking operations in the UK, Republic of Ireland, Jersey, and the Isle of Man.

Soon after, the company announced that the online business would be combined with previously purchased assets from the online software company Playtech in order to create William Hill Online.  

Moving to Gibraltar & US License

The sportsbook and online fixed odds games moved to Gibraltar in 2009. Only two years later William Hill acquired American Wagering, Inc., Cal Neva Sportsbook Operations, and Brandywine Bookmaking in the US. In 2013 the sportsbook became the first European gaming operator to be awarded a full gaming license in Nevada by the Nevada Gaming Commission. Terms and conditions apply. New customer offer and 18+ only. Should you require help regarding your betting pattern, please visit www.begambleaware.org.

With the William Hill Mobile App you can enjoy the same great experience when you’re out and about. Simply use your existing account to sign in to their App.

Compatibility

You can use the mobile app for all your Android and iOS devices. The iOS app can be downloaded from the Apple Play Store. However, it is a bit more complicated with the Android app. The reason for that is Google’s strict policy against gambling and therefore they removed the apps from their store. However, most bigger sites are fully aware of this problem and provide a link to download the app on their sites and so does William Hill. App available for:

Download

Downloading and install the iOS app to your mobile devices is easy. Just click one of the following logos and download the app to your mobile device.

To download the Android app just click the following button and follow the instructions on the mobile website. Please note, you will also find several other sources where you can download the android app, but we would highly recommend to not use apps from an unknown source and only use the app from the original app from their homepage.

William Hill is available worldwide, but there are still a few regions where customers are not allowed to open an account. Check the following overview to see all regions where you are not allowed (orange) to open an account.  

William Hill